The Member Retention Report provides a visual overview of member retention by comparing the average membership length of Active and Archived members and showing new and archived member numbers over time.
This report can help you understand how long members are staying with the club and identify trends in new memberships and member attrition.
Navigate to:
Reports > General > Member Retention
Average Length of Active Members
The Average Length of Active Members tile displays the average length of time current Active members have been members of the club.
For example:
2.4 years
This provides a quick indication of the average membership longevity of your current member base.
Average Length of Archived Members
The Average Length of Archived Members tile displays the average length of membership for members who have been archived.
Comparing this figure with the average length of Active members can help provide an overall view of member retention.
Member Retention Chart
The Member Retention Report graph provides a month-by-month comparison of:
- New Members
- Archived Members
The results are further broken down into different membership/payment groupings.
These may include:
New Members
- Fitness Passport - New Members
- Direct Debit - New Members
- Paid in Full - New Members
- Free of Charge - New Members
Archived Members
- Direct Debit - Archived Members
- Paid in Full - Archived Members
- Fitness Passport - Archived Members
- Uncategorized - Archived Members
- Free of Charge - Archived Members
Each colour in the graph represents a different grouping, allowing you to compare where new memberships and archived memberships are coming from over time.
Understanding the Graph
The horizontal axis displays the reporting months.
The vertical axis displays the Number of Members.
The stacked sections within each bar show the different membership/payment groupings contributing to the total for that month.
This makes it easier to identify:
- months with higher numbers of new members
- months with increased archived members
- whether Direct Debit, Paid in Full, Fitness Passport or Free of Charge members make up a larger proportion of the results
- changes in member retention patterns over time
Downloading the Report
Select the Download icon in the top-right corner to export the report information.
Common Uses
The Member Retention Report can be used to:
- review the average membership length of Active members
- review the average membership length of Archived members
- compare new and archived member numbers over time
- identify periods of increased member attrition
- identify stronger periods of membership growth
- compare retention across different membership/payment groupings
- monitor overall member retention trends
- download retention information for further review
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